You Are Not Stuck In Traffic…

We say we are “in” traffic, dramatising ourselves as a lone vehicle of noble and rational intent, with a sea of malevolent, deadweight antagonists stretching endlessly fore and aft. It was in a bid to highlight the flaws in this position that a German transport campaign erected roadside boards reading: “You are not stuck in traffic – you are traffic.”

An otherwise quite ordinary Guardian Comment is Free column on the latest Chinese super-traffic-jam points out something I’ve blogged before: the exceptionalism of insulated, protected, self-absorbed car drivers.

We’re all traffic. Traffic is never “them”, it’s “us”, and that bears repeating in the (faint) hope it might eventually stick.

By Brian Burger

Started this site way, way back in November 1998, when the web was young. It's still here, and so am I.

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