You Are Not Stuck In Traffic…

We say we are “in” traffic, dramatising ourselves as a lone vehicle of noble and rational intent, with a sea of malevolent, deadweight antagonists stretching endlessly fore and aft. It was in a bid to highlight the flaws in this position that a German transport campaign erected roadside boards reading: “You are not stuck in traffic – you are traffic.”

An otherwise quite ordinary Guardian Comment is Free column on the latest Chinese super-traffic-jam points out something I’ve blogged before: the exceptionalism of insulated, protected, self-absorbed car drivers.

We’re all traffic. Traffic is never “them”, it’s “us”, and that bears repeating in the (faint) hope it might eventually stick.

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Brian Burger

Started this site way, way back in November 1998, when the web was young. It's still here, and so am I.

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